Search Engine Optimization: Website SEO 101

Some things seem very basic in website (online) marketing (digital marketing), you would never guess that they really impact your website SEO significantly. In this blog, we discuss several simple changes that a small-business owner should bear in mind to improve your search engine rank and boost your website traffic. Let’s start with your website’s script or template.

An Older Website Build Can Harm Your Website SEO

If you have a website more than three-year-old we would suggest upgrading it, because website coding changes and becomes outdated ever so often. A website with outdated coding can cause server access denial errors and downtime, which will negatively affect your website SEO campaign by preventing search engine spiders from crawling your website when your website experiences downtime. Downtime also results in decreased traffic to your website and loss of visitor interest. In addition, when search engine crawlers see coding that is not well done or outdating, they are likely to pass it by.

Continual SEO Will Gradually Improve Your Search Engine Page Rank

Continual on-page SEO (SEO work done on your website) and off-page SEO (SEO work pointing back to your website, such as guest blogging or backlinking, for instance) process will improve your website rank and visibility.  It is easy to be anxious when attempting to boost your website’s SEO value, try to stay calm remember that this is an ongoing process and your website ranking will not happen overnight, but gradual. It is a gradual process that may take several months.Your business is a business whether it is brick and mortar or an online business and can take some time to build a reputation. The reputation of a cyber business takes time to enhance.

Choosing a Domain Name with Your Main Keyword Can be Effective in Website SEO

When considering buying a domain name, you must ensure that the name that is pertinent to your niche and easy to remember. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.

Making These Suggested Changes on Your Website to Keep Visitors Active Will Impact Your SEO

Your website should be user-friendly, attractive and filled with content that matches your niche and is relevant. It should not be slow and difficult to access or navigate. There is no advantage in prospects arriving at your website and clicking away after 5 seconds. The length of time a visitor spends on a website influences the sites rankings. Adding a blog or forum, or other discussion services, such as a comment thread or social media threads, are great ways to keep visitors on your website longer.

Your Keyword and a Tracking Tool is Important to SEO

You should research the potential keyword(s) and search term for your niche before building your website. If, for example, your business is an online news portal in Killeen, Texas; your primary keyword would be “Killeen News” and your secondary keyword would be “Texas News.” Your search terms can be several but should be very focused. Such as “Killeen News Today” or “News in Texas,” e.t. cetera. Your primary keyword(s) should be used in the contents of your website. To monitor your website’s traffic stats you should add a good tracking tool such as Google Analytics to your website. This will you help better understand what type of content your visitors are reading or searching for on your website. You should produce more content which includes the relevant keywords that your visitors are searching for. By using relevant keywords you can help increase your search engine rank and traffic to your website.

Adding Fresh Content to Your Website is the Lifeblood of Your Website

Keywords in your website content and tags are relevant to the search engine, however, it is more important to have quality fresh content on your website often. You can add a blog or news feed to serve new content to your website, your visitors and search engine crawlers will be sure to love this.

Navigation Link and Sitemaps are important to Search Engines and Visitors to Your Website

Your website should not only be easy for readers to use but for search engines as well. Your navigation links and sitemaps should be easily accessed from each page or post.The font size and type of your website should never be inconsistent or too small.

Keeping Your Website Free of Grammatical Errors Tells Search Engine and Visitors that You are Serious

You should use a good editor on your website to ensure that the contents of your website are not filled with grammatical errors. Too Many errors will deter your visitors. It is crucial that your website is easy to read for both search engines and your prospects. A good search engine will be less inclined to include a site if it is loaded with grammatical errors and misspelt words. We find using the online editor Grammarly to be good across the board.

Thank you for reading. Happy SEOing.


SaleToTraffic is a digital marketing company specializing in affordable SEO, SMM, PPC Advertising and Campaign services for small and medium-size businesses. Our service aims to get your business ranked for its keywords and key phrases and search terms on Google’s first page, with the concept to increase traffic to your website.